Tagel Horse Care is a Scandinavian brand that combines natural horse care with thoughtful design and high functionality. Behind the brand are Carl Hedin and Madelene Törnblom, two passionate horse people with a vision to create a new standard for horse care.
The name Tagel comes from the Swedish word for a horse's mane and tail – a symbol of strength, movement, and resilience. These are qualities that permeate the entire brand and its products.
A new standard for horse care
Tagel Horse Care is developed for riders who appreciate quality, simplicity, and carefully selected ingredients. Every product is created with the horse's well-being in focus and inspired by the Scandinavian lifestyle, where nature, function, and balance are central.
With pure formulations and well-considered products, Tagel wants to make daily horse care more than just a routine – a moment of presence and care.
Developed in Scandinavia
All products from Tagel Horse Care are carefully developed and manufactured in Scandinavia with a focus on quality, craftsmanship, and sustainable solutions.
Every detail is thoughtfully designed to create products that work just as well in everyday life as for the professional rider.
For horse people – by horse people
Tagel was born from a simple question: What is missing in daily horse care?
Through extensive experience with horses and equestrian sports, Carl Hedin and Madelene Törnblom have developed products that meet the real needs of both horse and rider. The result is horse care products where function, user experience, and design interact.
Horse care that creates presence
Tagel is not just about clean horses – but about the relationship between horse and human.
The calm moments before and after riding, when you brush, care for, and spend time together, are an important part of horse life. Tagel wants to highlight these moments and make daily horse care a natural pause filled with presence and thoughtfulness.
Why riders choose Tagel Horse Care
• developed and manufactured in Scandinavia
• inspired by Nordic simplicity and nature
• carefully selected ingredients
• high quality and thoughtful design
• created by experienced horse people
• products for both horse and rider
FAQ – Common questions about Tagel Horse Care
What is Tagel Horse Care?
Tagel Horse Care is a Scandinavian brand that offers premium products for horse care with a focus on quality, natural ingredients, and functionality.
Who is behind Tagel?
Tagel Horse Care was founded by Carl Hedin and Madelene Törnblom, who together wanted to create a new generation of horse care products inspired by the Scandinavian lifestyle.
Where are Tagel's products manufactured?
The products are developed and manufactured in Scandinavia with great care for quality, craftsmanship, and carefully selected ingredients.
What makes Tagel unique?
Tagel combines deep knowledge of horses with Scandinavian design and a strong focus on the experience surrounding daily horse care. The products are developed to be as functional as they are aesthetically appealing.
Who is Tagel Horse Care suitable for?
Tagel is suitable for all horse owners and riders who seek quality horse care and appreciate products with thoughtful design, a natural feel, and high functionality.
Discover horse care products created by horse people, for horse people, and make daily horse care a moment to look forward to.
