A new year means new opportunities, new goals, and lots of inspiration. Starting in January, we look forward to a year filled with exciting activities and wonderful meetings – and we would love to have you join us on the journey. Throughout the year, several events await that give you the chance to be inspired, discover new products, and take advantage of great offers.
There will be wonderful days in the store filled with inspiration, offers, and community – we promise you won't want to miss them!
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January
January is the perfect month to take care of your safety. After the holiday rush, there is finally plenty of time to focus on what really matters – measuring, trying out, and finding the right safety products in peace and quiet. With us, you get personal help all the way, without stress, so that every detail is perfectly tailored to you and your needs. Take the chance to start the year safely, thoughtfully, and with the best possible conditions for a safe season ahead.
- Winter Sale starts 23/1: We are restocking our SALE section with winter season garments and giving you the chance to grab these at the end of the season.
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February
Perhaps the most fun month of the year, it's finally time for the Gothenburg Horse Show 2026. As usual, you will find us at booths B05:72 & B05:79. With a strong focus on safety, you should visit us if you are looking for a new riding helmet, boots, or why not a new Airbag?
- Winter Break - a perfect opportunity to come to the store, which is prepped with extra happenings!
- Booth during GHS week 8 19-22/2-26 Lots of great offers, fair discounts, and news for both us and you, you don't want to miss this!
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March
We are transforming our safety department into a real Safety Zone to better assist you. Don't miss visiting the store to get the right help with your safety products.
Prioritizing safety in equestrian sports is crucial for us. With the right equipment and good routines, you can continue to ride, train, and develop safely. Horses are large, strong, and living individuals with instincts. Even the calmest horse can react to unexpected sounds, environments, or situations. A misstep, a sudden reaction, or a loss of focus can be enough for an accident to occur. Therefore, it is important that the rider is always prepared and protected, regardless of experience level.
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April
Easter Break - A month filled with extra time off and time to visit our fantastic store. Of course, we have made sure that the store is well-stocked and with fun happenings just for Easter.
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May
A recurring favorite, after your requests, we will once again celebrate spring with a real bumper CAR BOOT SALE!
- Car Boot Sale - Bring your family and stable friends and we'll see you there!
Don't miss booking your spot now, email: annie@swedishequestrian.com
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June
Celebrate Sweden's National Day with us, a whole week where we honor our Swedish brands. Don't miss stopping by the store!
Our Swedish brands;
- Mountain Horse
- Stierna
- Trikem
- Back On Track
- Ekholms
- Horselife
- Lippo
- Lami-Cell
- Q-stable
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July
The sweet summer is finally here, don't miss stopping by the store when you have some extra free time. Enjoy an ice cream and get the best help from our staff.
- Summer Sale - Of course, we make sure to have an updated and full summer sale ready for all lovely summer visitors.
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August
We hold on to summer a little longer and make sure that even those with late vacations can come and visit us with the opportunity to find bargains.
- Summer Sale - transitioning to final sale for the last sizes and a final push
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September
The first autumn month, many are back at work, and both the riding school season and competition season get a fresh start. So much focus on safety and cozy club evenings.
- Club Evenings - book your club or come to a general evening! For private booking email: annie@swedishequestrian.com
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October
A cozy month with both autumn break and Halloween. Stop by the store and hunt for pumpkins or just for a nice coffee break?
- Halloween - The classic pumpkin hunt, with lots of happenings and nice coffee breaks, with a chance to win gift cards. So sharpen your claws and stop by to find the hidden pumpkins!
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November
In the middle of winter and perhaps the shopaholic's favorite period with Black Friday, Black Week, or as we usually call it COLOR WEEK. A beloved favorite, but in true Swedish Equestrian spirit always with a little twist, or new invention every year. Keep an eye on our social media or newsletters for more info!
- Color Week - A week for those who want to find really, really good products
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December
The coziest period of the year, with Christmas lights, lit candles, and the countdown to Christmas Eve. Of course, you can do it with us. Keep an eye on our social media and newsletters for all the advent offers!
- Lucia - don't miss visiting us during Lucia for a lovely day with happenings and cozy Christmas coffee.